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5 things I’ve Learned About DIY Book Marketing

By The Writing Life, Trailers, writing advice
One of the biggest misconceptions I once had as an author was that most of my book promotion would be handled by someone else. What I’ve learned over the years is that some part of the task of marketing my work will fall on me, regardless of where I am in my career. This has been especially true during the Covid pandemic when we’ve all had to pivot to the virtual space. How do we promote interest in our books now? How do we continue to create community with our readers long distance? And how can we do it without feeling like we've become sales people? My assistant, Kerri Poore, and I have been giving this a lot of thought. We’ve been working together since 2019, when she helped oversee the redesign of this website. And this summer, we decided together to take a closer look at social media connections, specifically at Instagram. Working in the do-it-yourself design site Canva, Kerri has designed a few fun items that support my new IGTV series, One-Minute Writing Tips, that many of you have been enjoying. (Check it out for your own practice or your students’ work.) She also created little homemade micro ads for Merci Suárez Can’t Dance. None of this is Madison-Avenue ready, but I think that’s the point. We wanted to create good looking materials that really do come from us and that don't feel overly processed. So what have we learned? Here are five things we thought we should...
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